Exhibitor Profile: Tawi

One of the Mexican companies participating in the new matchmaking format in January is Tawi, which specializes in artisan-crafted bags, wallets and accessories for boutique shoppers.

We recently interviewed the team at Tawi, which launched in 2008 and has been selling in the Mexican retail market since 2010. The family owned company is based in Mexico City and they told us about themselves, their products and their plans for exporting to the U.S.

NAN: What is the current status of your North American exporting?

Tawi: We are starting to export now. We currently have an agreement with DHL for competitive rates but we are also exploring new options.

NAN: Why are you exhibiting at the Nearshoring Show and what do you hope to accomplish?

Tawi: We are looking forward to finding new clients and new opportunities for our company. We also want to learn more about the possibilities for our business.

NAN: Are any of your products covered under the USMCA agreement (the existing tariff agreement which eliminates tariffs between Mexico and the U.S. on certain products)?

Tawi: Our products that are made of fabric and polyurethane are covered under the USMCA agreement. Our leather products have some restrictions.

NAN: As exporting to the U.S. market has gotten more difficult over the past year, how are you adapting your business to deal with the current situation?

Tawi: We are just starting to export but our advantages are the quality of our products, the MOQ( minimum opening quantities) levels and the customization we can our offer our clients.

NAN: How are you feeling about business for 2026 in North America?

Tawi: In thinking about our business with North America, we believe being neighbors is an advantage because it can make things like shipments, delivery times and minimums easier for U.S. importers. We are excited to be in the Nearshoring show and to be able to open new opportunities and meet new people.